Frontier Airlines: Where’s My Seat?
In the constant back-and-forth that is Denverites’ allegiance in airlines, I seem to have given myself over to the forces of evil. That is, United, and their terrible customer service. Even as they continue to disappoint me with their silly promotions. There are a number of reasons for this, one of which is the impetus for today’s post. First, however, I will admit that I seem to have racked up more miles with United and thus get more benefits. This makes me prefer them. I get to board early, check a bag for free, and sit in “Economy Plus” for no extra charge. Frontier probably has similar benefits in their frequent flyer program but I just haven’t arrived at that level yet.
There is another reason, however, and I experienced it today. When you buy a ticket from United, either on their websites or through another (like Orbitz, for instance), United lets you pick your seat. Frontier does not, unless, presumably, you are an Ascent or Summit member (their silly name for advanced status in frequent flyer miles). Frontier only allows you to choose a seat when you check in online, anytime within 24 hours of your departure. The last time I did this there was one seat left, 14E, halfway back in the middle. Every other seat was already taken and I had gone online a full 24 hours in advance. How was this possible, I ask you? Today I checked in for a flight tomorrow night and discovered that the only seats available were the front seats with extra legroom. I could pay $25 extra and be assigned one of those. Otherwise I had no assigned seat. That’s right; I’ll just have to wait and see what happens when I get to the airport. Now of course my hope is that I get put in one of those seats anyway, but my question remains: how does everyone else get to pick a seat and I do not? Even more: why won’t Frontier allow me to select a seat when I book my ticket? Aren’t there supposed to be certain rewards that accrue to those who plan ahead (as I did; I bought this ticket at least a month ago)?
While the cattle call of Southwest holds no appeal for me at all (just thinking about it makes me shudder), at least they are perfectly clear about their policy: check in as soon as you can to get the best number and a chance at the best seat when you make a mad dash onto the plane. And other airlines are usually equally clear: select seat at time of purchase. Frontier is playing both ends against the middle and I’m none too pleased about it. I don’t care if Snowy the cottontail rabbit is joining me on my flight, I’d still like to know where I’m sitting!




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