Nice Collective Spring 2010: The Gathering

Posted in fashion by Alastair on February 23, 2010

Okay, I promise to make this the last post regarding my obsession with military-styled clothing for men… Via Cool Hunting comes this rather stunning video from my San Francisco-based fashion hereos, Joe Haller and Ian Hannula of Nice Collective. It was shot at a stylized ‘military encampment’ in northern California for their Spring 2010 collection. Digital artist Andrew Jones’ gorgeously-animated digital projections play out on the faces and bodies of the models. I imagine this is what it’s like tripping on acid during a camping excursion on the Russian River… Excellent soundtrack too.

Nice Collective Spring 2010

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